Wayne State College of Nursing Brand Campaign

This campaign was initiated with the arrival of a new Dean at the College of Nursing, who sought to revitalize the College’s outdated brand and marketing materials to reflect her bold vision. The Dean emphasized that nursing extends far beyond providing care in clinical settings—it’s about innovation, leadership, and collaboration. Wayne State nursing students work alongside expert faculty and partner with peers across the university’s diverse schools and colleges to tackle critical health disparities in our communities. This campaign celebrates ambition, highlights the transformative impact of nursing, and showcases a commitment to improving lives in Detroit and beyond.