Wayne State School of Medicine Brand Campaign

The School of Medicine’s previous branding had grown outdated and lacked alignment with Wayne State University’s overall brand identity. To enhance national recruitment efforts, the campaign aimed to create a cohesive visual connection between the School of Medicine and the broader university brand. By incorporating consistent colors, fonts, and a bold emphasis on the city of Detroit, the refreshed branding highlights Wayne State’s unique position as a premier medical school. It conveys to prospective students that the School of Medicine offers an exceptional opportunity to live, learn, and work in a vibrant urban environment at the heart of medical innovation.